From the previous two posts that I have made, compare the difference between Centrepoint 20 years ago and now. From a popular family mall, to an upmarket shopping centre which is slowly being forgotten after the openings of various new shopping outlets along Orchard Road. Urban redevelopment has changed the image of the mall totally, when it underwent a major revamp in 2005 and reopening with its current look in 2006.
However, this revamp did not help to boost its popularity. By replacing the original stores with more upmarket brands targeted at higher-income patrons, it has totally lost its original significance of being a family mall. Also with the opening of various new shopping outlets, especially 313@Somerset opposite Centrepoint, many people are flocking to those places for weekend shopping and relaxation.
One more main attraction of Centrepoint back in the 90s is the annual Christmas decorations outside Robinsons. Centrepoint won the 'Best Decorated Building' in 1993 and 1994, and had gained much recognition for its Christmas decorations. Many people flocked to Centrepoint during the Christmas season in order to see the beautiful Christmas decorations. However after the competition was called off in 2002, Centrepoint has not been putting as much effort into the decorating of the building.
I feel that we should bring back the original feel of Centrepoint as much as possible to preserve the significance of the place and the memories of the people who have visited it before its revamp. In order to do so, I hope to bring back the tradition of having a competition in the decorating of the exterior of the building with Christmas decorations during every Christmas season, to let the older and younger generation alike relive the memories of seeing Centrepoint's Christmas decorations which it is known for. Also, I hope to bring back the original feel of Centrepoint by introducing some shops that do not only cater to higher-income families and also lower-income visitors as well, for example, by filling it with fast food shops and simple gift shops.
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